Let’s put this out there right away: Your logo is not your brand. Important? Yes. But your logo is just one component of your brand. So, what exactly constitutes your “brand”?
Simply stated, your brand is what your customers think of you and say about you when you’re not around. It’s what your company stands for and what it is known for. At John Rod & Co., we think of it as more of a brand promise – the delight your customer or client can reliably expect every time they work with you. When we accurately capture the essence of your brand promise, it creates not only customers, but ambassadors who are enthusiastic about spreading the word about your business.
In order to help craft the most effective brand possible, we will gather all the information available about your target audience, both demographic (who they are) and psycho-graphic (what they like, where they hang out, what they read, watch, and listen to) and put it to work creating a clear, concise message, imagery, and theme in everything we do for you.
John Rod & Co. is your source for branding that shows your true colors.