Sales Centers for Home Builders in a Two Car Garage
Creating a sales center in a two-car garage can have its challenges. When home builders design their on-site marketing programs in a new home community, it often includes signage, a sales center and model homes. Sometimes the sales centers are in sales trailers and sometimes they are designed in the garage of the model home.
When customers arrive to your sales office, you want them to enter the space and have it feel as warm and comfortable as the model home. The sales office finishes, paint, lighting and flooring should take cues and be merchandised in a similar style as the model home. Here are a few tips to make sure your customers and sales team hit it off from the start!
- Open Style Sales Office – The space should feel open and airy with plenty of windows and glass doors. The sales team should be able to keep a visual eye out for customers entering from the parking area and model park areas.
- Heating and Air Conditioning – In a two or three car garage, you can now purchase self-contained wall units that provide enough heat and air conditioning and have minimal noise and visual distraction for customers.
- Construction Details – Hire a professional who has experience in designing all aspects of a sales center. When dealing with a garage sales center, awnings, walkways, cement blocking, electrical needs, hospitality, private spaces and staircases into the house all have to be considered and planned for in advance.
- The Trap Fence! – Why do builders use trap fencing or landscape to corral prosects? Because they do!….. It is the ultimate goal for the sales team to get buyers feedback and this is still a great way for your sales team to re-connect with buyers and discover more information about where they are in their buying process.
- Displays and Graphics – Design the space to have plenty of stand-alone displays to keep buyers excited about the project. Site Plan, features and floor plans are important to display, but pay special attention to the builder story which adds credibility to the community. Always have the plans built onto an angled shelf if possible for easiet viewing. If using web or touch screen areas to showcase product, make sure there are at least two areas for people to touch, view if possible.
- Addressing the 4” slope in the garage floor – For sales office use, the garge will have a “pitch to it”. Keep a level on hand and hang all displays at a normal height. You want to make sure your furniture, files and reception desk have adjustable feet to alleviate the look of a leaning desk.
- Reception – When guests enter, the initial meet and greet should make customers feel welcome and free to browse around. When registering clients, we love a reception desk with a 42” high sign-in counter which is very customer centric.
- Hospitality – Once your customers arrive, make them feel at home with a warm or cold drink. Hospitality also gives you more time to get to know your customers. This can be a challenge in a two or three car garage, but if done properly can become a gathering point for customers.
- Don’t Forget – Color selections, what do I get for my money as standard, what upgrades are offered. We have seen trends toward inspiration boards that are pre-selected which makes it easier for buyers and your construction team.
When designing a sales center or sales office in a two or three car garage, it is also important to plan ahead to maximize theme, memory points and properly telling the story of the community and builder in a clear and professional manor.
For more information about designing a sales center or other on-site marketing for your new home community, call (732) 462- 2748 or visit www.johnrodandco.com
About the Author:
John Rod is nationally recognized for marketing new homes and his creative design of sales centers, signage and displays. His firm is well known in the home builder community for providing award winning sales centers, signage, websites for companies and home building firms. He has worked with local, regional and national home builders including Toll Brothers, M/I Homes, Barbera Homes, Blenheim Homes and Lennar Homes. His expertise also crossed over to digital advertising, digital marketing and social media.