Sales Centers for Home Builders in a Two Car Garage
Creating a sales center in a two-car garage can have its challenges. When home builders design their on-site marketing programs in a new home community, it often includes signage, a sales center (sales office) and a model home (Sample or Model). Sometimes the sales center in sales trailer (or trailers) and sales offices are designed in the garage of the model home.
When customers arrive to your sales office, you want them to enter the space and have it feel as warm and comfortable as the model home. The sales office finishes, paint, lighting and flooring should take cues and should be merchandised in a similar style as the model home. Here are a few tips to make sure your sales team is fully operational to handle traffic and demonstrate the display and video in a clean, comfortable and professional space.
- Open Style Sales Office – The space should feel open and airy with plenty of windows and glass doors. The sales team should be able to keep a visual to all customers entering from the parking area and model park areas.
- Heating and Air Conditioning – In a two or three car garage, you can now purchase self-contained wall units that provide enough heat and air conditioning and have minimal noise and visual distraction for customers.
- Construction Details – Hire a professional who has experience in designing all aspects of a sales center. When dealing with a garage sales center, awnings, walkways, cement blocking, electrical needs, hospitality, private spaces and staircases into the house all have to be considered and planned for in advance.
- The Trap Fence – Why do builders use trap fencing or landscape to corral or steer buyers? It is the ultimate goal for the sales team to get buyers feedback and this is still a great way for your sales team to re-connect with buyers and discover more information about where they are in their buying process and what are they really looking for.
- Displays, Graphics, Digital – Design the space to have plenty of stand-alone displays to keep buyers excited about the project. Site Plan, features and floor plans are important to display, but pay special attention to the builder story which adds credibility to the community. Always have the plans built onto an angled shelves if possible for easiest viewing. If using web based or touch screen areas to showcase product, make sure there are at least two areas for people to touch and view if possible.
- Addressing the 4” slope in the garage floor – For sales office use, the garage will have a “pitch to it”. Keep a level on hand and hang all displays at a normal height. You want to make sure your furniture, files and reception desk have adjustable feet to alleviate the look of a leaning desk or furniture.
- Reception – When guests enter, the initial meet and greet should make customers feel welcome and free to browse around. When registering clients, we love a reception desk with a 42” high sign-in counter which is very customer friendly or even a tall bistro style table if a reception desk will not fit or is not required.
- Hospitality – Once your customers arrive, make them feel at home with a warm or cold drink. Hospitality also gives you more time to get to know your customers. This can be a challenge in a two or three car garage, but if done properly can become a gathering point for customers to spend a few minutes more getting to know more about your offerings…
- Selections/Options – Designer selections are often the bread and butter of a home builders profits. Make sure during a customers visit, they can see, touch (even virtually if necessary) what you offer as standard and what options/upgrades/investments the can explore. We have seen trends toward inspiration boards that are pre-selected which makes it easier for buyers and your construction team.
When designing a sales center or sales office in a two or three car garage, it is also important to plan ahead to maximize theme, memory points and properly telling the story of the community and builder in a clear and professional manor.
For more information about designing a sales center or other on-site marketing for your new home community, call (732) 462- 2748 or visit www.johnrodandco.com
About the Author:
John Rod is nationally recognized for marketing new homes and his creative design of sales centers, signage and displays. His firm is well known in the home builder community for providing award winning sales centers, signage and websites for companies and home building firms. He has worked with local, regional and national home builders including Toll Brothers, M/I Homes, Barbera Homes, Blenheim Homes, Trendsetter Homes and Ronique Homes to name a few.
To contact John Rod, call 732.462.2748.