SOLD OUT! Cedar Village East Brunswick, NJ –
“We are very excited to hear the news this morning” said Joe Puma from Ronique NJ, A construction firm known for constructing multi-family and custom homes projects for over thirty years. A few weeks ago we reported he still had three homes remaining. Sales have been brisk, steady and were provided by Robert DeFalco Realty’s team of talented and trusted agents.
This project has been had its challenges. “Last fall when we opened, we had to create urgency which is extremely difficult for an active adult 55+ community. We launched a “muddy boot” event which brought prospects from the clubhouse and sales office into the condominiums”, Joe Puma recalls. “This was the turning point because the event was so well attended and people were able to walk the homes under construction, meet the builder, and also meet some of their future neighbors”.
The community gained some momentum in sales and the project saw many prospects returning 4, 5 and 6 times before purchasing. “The fully furnished and decorated model was also another key ingredient which allowed the home buyers to see how the home would live.” Joe continued, “We wanted to create a a unique product and let each home buyer come into the design studio and select from a wide variety and endless choices of hardwood flooring, appliances and upgrade cabinets.”
Joe Puma also recalled, “We hired an expert real estate consultant, John Rod and his firm John Rod & Co. “From the beginning John came into the project and set us onto the right path. We are great at developing and building new homes but marketing is not our strongest suite.” It is a truly rewarding experience Joe admits, “The most rewarding part for me, was getting to know the happy homeowners and, how thrilled they are to have purchased a new home from us at Cedar Village at East Brunswick.”