When starting the task of developing a new website for your company’s brand, how do you best leverage your strengths.  Every company is unique and so should every website be equally unique in telling the story of your brand. What techniques are most important for successful leveraging your company’s strengths?

When creating your website brand, many things should be taken into consideration. Priorities should aimed at search engine ranking in your area, creating web pages that are sticky, formulating unique content for keywords, or “calls-to-action” connecting potential customers with the sales team. Creating content also means professional photography and professional video which engages the audience.

Your website should include everything Google and the other search engines require so your company’s website is easy to find and quick to view. Mobile, security and speed have all risen to the forefront of importance in the recent year.

In this blog we will examine three websites and take a look at some of the elements which help make them look great, rank higher, and successfully engage the target audience. We also invite you to click on the links and explore some of the content we have created with each client.



Website Project #1

Direct Flooring Website – For this project, our main goal was creating dynamic content. To elevate the company’s visuals with professional photos and video. Write the company story to appeal to high end real estate developers and high profile architectural firms  in the NJ, New York City Metro area whose specialize in mid-rise buildings.         www.directflooringmetro.com

  • Create a library of dynamic photography and videos Direct Flooring On YouTube 
  • Focus on company, team, trucks, installation crews and management team
  • Spotlight on specific projects
  • Created social channels with monthly blogging (SEO)




Website Project #2

A Home Building Firm – Marlboro, New Jersey – Successfully building homes in Monmouth County, NJ and NY for many years. The main goal of the website is to connect all the various community websites and create a corporate website adding credibility for customers.


  • Create photography and video library of model homes
  • Create a developers story
  • Showcasing the various communities of the builder
  • Creating new avenues to connect buyers and sales staff



Website Project #1

A-Top Roofing and Construction Company, Manalapan, NJ Our goal, simply creating a website for a company who has found success in Central New Jersey creating various pages for individual services being offered.


  •  Leveraging brand names (GAF,Pella, Owens Corning)
  • Showcase the 5-Star reviews from various websites
  • Tell the story of a Family run business that is over 30 years old – Congrats!
  • Evaluating the competition 

If you are thinking of creating a new website for your company and want to work with a creative team who can help build your brand including creating photography, video, social media Channels and updating your content, you have come to the right place.


This fully optimized blog story is presented to you by John Rod and Co., a digital marketing & advertising firm based in Freehold, NJ. We specialize in digital marketing, website development and creating dynamic content for companies large and small, we offer website design and development to fit most budgets.

For a look at some of our work, be sure to visit www.johnrodandco.com

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