What is SEO and why is it so important? SEO, or search engine optimization, is a process that web developers and marketing teams use to improve the quantity, as well as the quality, of website traffic to a specific web page or website from search engines. Improving...
As a digital marketing agency, we are often tasked with recreating the brand for an existing or new client. When we are creating a brand for a customer, we go through a series of designs, explore messaging, and capture new photography; all of which will be the...
At John Rod & Co., we have seen many opportunities in emerging markets throughout the country for a smaller home builder to take the necessary steps and expand their business. When a builder has a “tiger by the tail”, many of the common denominators of growth and...
Geofencing is a relatively new tool available to businesses. Here is what you need to know to help capture customers through Geofencing. What is Geofencing? Online marketing campaigns are now available that easily allow businesses to focus advertising...
Creating a sales center in a two-car garage can have its challenges. When home builders design an on-site marketing programs in a new home community, it often includes signage, a sales center (sales office) and a model home (Sample or Model). The sales center is the...
