digital marketing agency John Rod & Co

Digital advertising takes on many forms: Is your focus on brand awareness, increasing website traffic, boosting follower counts, heightened engagement, or all the above? Get more traffic, acquire more customers and sell more stuff.

Our campaigns are as unique as our customers. Each of our digital advertising campaigns is targeting an audience most likely to purchase the intended product or service. Our campaigns can also retarget an audience, reminding your website visitors of your product or services well after they’ve left your site.

Most Popular and Effective Digital Advertising

  • Paid Search – Google Adwords Campaign – a text advertisement based on your search inquiry
  • Digital Display Ads – placing banner ads on websites that publish ads
  • Mobile Advertising – browsing the internet and using apps or mobile banners
  • Video Advertising – typically seen on YouTube before a video starts
  • Social Media Advertising – Facebook, Instagram, LinkedIn, and Twitter
  • GEO Fencing – using virtual perimeters to target ads to customers visiting designated locations.
Trendsetter Homes logo design by John Rod & Co digital marketing agency

Creative Process

Digital Advertising starts with a great website. When someone clicks on an ad, you want them to go to a place where they can see specific related content that immediately grabs their attention. Knowing what you want people to do when they get to your website includes lead generation tools to track visitors and have them engage with your content. Engaging your audience is most effective when customers click, register, sign up, like, follow, share or purchase a product or service.

Generating leads of people who you want to become clients is the goal. Digital advertising campaigns should not only be specific, but they should also be realistic and measurable. Getting more likes is great, but to be truly valuable campaigns need to deliver more meaningful results!

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